![]() ![]() "TikTok is unique because, unlike other platforms, it's not so much a broadcasting tool as it is a genuine way to create content and connect with people," says Bianca Sarafian, community manager at Mediatonic. The TikTok content cycle rewards originality, and can propel you to great heights - if you know how to play the game right. It doesn't matter if you are just one person with a nugget of an idea or one of the biggest multi corporations on the planet. What TikTok has provided, especially for smaller developers, is a level playing field. This meteoric shift in marketing strategy and content creation is now starting to find its way into the video games market as well. TikTok's creative capabilities have helped launch the careers of Lil Nas X, Ashnikko and even got us all singing 17th Century Sea Shanties in early 2021 (more on that later) and is starting to dramatically affect the types of music being produced. The fast-format module set up by Bytedance lends itself perfectly to musicians looking to share catchy hooks or impressive melismas over originals and covers. The music industry, as is often the way, was the first to recognise TikTok's marketing powers. This has had a dramatic knock-on effect in all creative industries. Shotgun Farmers is out now for PC and Xbox One, with PS4 and Switch versions also in development.Since TikTok's introduction to the social media marketplace back in September 2016, the video-centric app has taken over the way that people - especially young people - consume new media. Time will tell, but it will definitely be interesting to see what happens with the game moving forward. ![]() Right now, Shotgun Farmers is experiencing a lot of surprise success, but if developer QaziTV is able to keep the game funded by daily content updates, there is no excuse why it should not achieve the same form of popularity as other games that have partially blown up thanks to social media, such as Fall Guys or Among Us. Fans can expect PlayStation 4 and Nintendo Switch versions of Shotgun Farmers at some point (with planned cross-play support), along with new content for the game on existing platforms. Other TikTok videos from Shotgun Farmer have reached 1 million views, so it’s fair to say that the notorious social media site lets the game reach a far bigger audience than it might otherwise have. QaziTV posted a TikTok just five hours ago on how the game was actually the highest paying title on the Xbox Live Marketplace, and that at the time of this article, TikTok alone had over 800,000 views. Shotgun Farmers had some server troubles at first due to excessive demand, similar to many other games that encounter sudden success, but it now seems to get it largely under control and is skyrocketing in popularity. It’s a classic-style arena shooter with Horde mode versus multiplayer. And the game is a strange new FPS called Shotgun Farmers.įor some time now, Shotgun Farmers has been available via Steam Early Access, but it has only recently made its Xbox One console debut. The new first-person shooter indie game Shotgun Farmers becomes a surprise hit on Xbox One, currently out-selling major releases.Īpparently, a recent indie title has come out of nowhere to become the best-selling downloadable title on the Xbox One, already out-selling titles such as Madden NFL 21, NBA 2K21, and Call of Duty: Modern Warfare.
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